An appraisal of strategic planning on corporate banking growth: A case study of United Bank for Africa, Lagos
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Strategic planning is pivotal for driving growth and ensuring competitive advantage in corporate banking. United Bank for Africa (UBA) in Lagos has adopted a rigorous strategic planning process to guide its corporate banking division toward sustainable expansion. This process involves market analysis, competitive benchmarking, and the formulation of long-term goals that are aligned with the bank’s overall vision (Adetola, 2023). UBA’s strategic planning integrates both qualitative insights and quantitative data to inform decisions related to market expansion, product development, and risk management. The bank has implemented strategic initiatives such as digital transformation, customer segmentation, and tailored financial products designed specifically for large corporate clients (Babatunde, 2024).
Effective strategic planning at UBA has led to improved operational efficiencies, enhanced customer service, and increased market share. By continually assessing market trends and adjusting its strategies accordingly, UBA has been able to respond dynamically to the challenges and opportunities in the corporate banking sector (Chukwu, 2025). However, the process of strategic planning is not without its challenges. Uncertainties in the economic environment, rapid technological changes, and competitive pressures often complicate the strategic planning process. These factors necessitate a continuous review and adaptation of strategies to remain effective. This study aims to appraise the strategic planning process at UBA, examining its role in fostering corporate banking growth and identifying areas for improvement to ensure long-term success.
Statement of the Problem
Despite the critical role of strategic planning in driving corporate banking growth, UBA faces significant challenges in aligning its strategic initiatives with rapidly changing market dynamics. A major problem is the difficulty in forecasting market trends accurately, which can result in strategic misalignments and suboptimal resource allocation (Adetola, 2023). In addition, the complexity of integrating new technologies with traditional banking operations can hinder the execution of strategic plans, leading to delays and inefficiencies (Babatunde, 2024). Furthermore, internal resistance to change and fragmented communication between strategic planning and operational teams often result in a lack of coherence in implementing strategic initiatives (Chukwu, 2025). These challenges are compounded by external factors such as regulatory changes and economic volatility, which can disrupt even the most well-formulated strategies. This study seeks to identify the gaps in UBA’s strategic planning process and provide recommendations to enhance its effectiveness in driving corporate banking growth.
Objectives of the Study
- To evaluate the strategic planning process in UBA’s corporate banking division.
- To identify challenges that impede the effective implementation of strategic initiatives.
- To recommend improvements to align strategic planning with market dynamics and growth objectives.
Research Questions
- How is strategic planning conducted in UBA’s corporate banking division?
- What challenges affect the successful implementation of strategic plans?
- What measures can be taken to improve strategic alignment and growth?
Research Hypotheses
- H₁: A well-structured strategic planning process significantly enhances corporate banking growth.
- H₂: Inaccurate market forecasting negatively impacts strategic initiative implementation.
- H₃: Improved internal communication leads to better execution of strategic plans.
Scope and Limitations of the Study
This study focuses on UBA’s corporate banking division in Lagos, evaluating strategic planning initiatives over recent market cycles. Limitations include the dynamic nature of market conditions and potential access restrictions to strategic documents.
Definitions of Terms
- Strategic Planning: The process of formulating and implementing strategies to achieve long-term organizational goals.
- Corporate Banking Growth: Expansion in market share, profitability, and client base in corporate banking.
Market Forecasting: The process of predicting future market trends based on current data and trends.
Related Project Materials
A study of health-seeking behavior among rural women in Ikot Ekpene Local Government Area, Akwa Ibom State
Background of the study
Health-seeking behavior among rural women is influenced by a myriad of factors, including socio-cu...
An appraisal of the impact of illegal mining on water quality in Ebonyi North Local Government Area, Ebonyi State
Background of the Study
Illegal mining has become a significant environmental threat in many regions, leading to severe water quality deg...
Quantitative Analysis of the Relationship Between IFRS and Deferred Tax Liabilities in Nigeria
Background of the Study
Deferred tax liabilities (DTLs) arise when a company's taxable income is less than its accou...
EXAMINING INNOVATIONS IN VOCATIONAL EDUCATION FOR CAREERS IN BIOTECHNOLOGY
ABSTRACT: Innovations in vocational education for careers in biotechnology are critical for equipping students with the necessary skills to th...
An assessment of the correlation between social determinants and child immunization rates in Kebbi State
Background of the Study
Immunization is one of the most effective public health interventions to prevent childhood diseases and reduce mo...
ISOLATION AND CHARACTERIZATION OF FUNGI ASSOCIATED WITH “SPOILED” TOMATOES IN GWAGWALADA.
Design and Implementation of a Quantum Secure Data Encryption Model for Government Agencies: A Case Study of Ministry of Interior, Abuja
Background of the Study
Government agencies such as the Ministry of Interior in Abuja manage highly sensitive data that req...
The effect of digital storytelling on students' creativity in secondary schools in Katsina North LGA, Katsina State
Background of the study
In recent years, the integration of digital storytelling into educational practice has emerged as...
DEVELOPMENT AND VALIDATION OF THREE NEW SPECTROPHOTOMETRIC METHODS FOR THE DETERMINATION OF LAMIVUDINE IN PURE AND PHARMACEUTICAL DOSAGE FORMS
ABSTRACT
In this study three rapid, simple, accurate, economical and reproducible spectrophotometric methods for the quantitative determi...
SOCIAL STUDIES TEACHERS’ SELF-EFFICACY AND ATTITUDES TOWARDS SENIOR SECONDARY SCHOOL CIVIC EDUCATION CURRICULUM
Abstract
Nigeria is currently facing myriad of social problems of monumental proportions. Some of these...
